Sjællandsgade 40, 3.TH,

DK-9000 Aalborg


Tongfei Kou

­Working experiences

04/2011- present        Jelex Seafood A/S                                                                           Hals, Denmark

Area Sales Manager

·      Market opportunity monitoring

·      Product sales on Chinese market

·      Customer contact and management


08/2009-12/2009         AVEVA Denmark A/S (former Logimatic Software A/S) Aalborg, Denmark

Sales and Marketing Intern

·      Initiation of potential customer contact

·      Systematically and analytically examine and update CRM system

·      Daily communication with Beijing Office

·      Chinese marketing material review

·      Market research in micro as well as macro perspectives – stakeholders analysis

·      Analysis of marketing channels in China

·      Website SEO, web traffic analysis


08/2008-10/2010         Vrå maskinudlejning                                                      Vrå, Denmark

Web Developer

·      Websites design and build as a marketing tool to increase sales

·      Websites maintenance and update


01/2008-present         CML Investment ApS                                              Hjørring, Denmark

IT Assistant

·      Official websites design, development, maintenance and update

·      Implement of Web2.0 concept for a better interaction with customers

·      Implement CRM system

·      Maintenance of IT infrastructure (business end of customer interaction, network, system maintenance, CCTV etc.)


08/2005-01/2011         Jinshing Grill og Cafeteria ApS                       Nørresundby, Denmark

Part-time chief assistant

·      Collect incoming orders.

·      In charge of production activities

·      Analytically assign tasks to subordinates for achieving production plan more efficiently and effectively

·      Be able to work efficiently under high pressure without distraction in peak hours



2008-2011             Aalborg University                                                  Aalborg, Denmark

·      M.Sc. in Economics and Business Administration with specialisation in International Business Economics

·      Participated in Grundfos Day (case analysis)

·      Carried out a framework containing 20 factors as a unique combination that ensures strategic alliances create sustainable competitive advantage

·      Participated in Danfoss Young Potentials Award 2010

·      Screened attractive industries, found new potential markets and designed market strategies for Mekoprint A/S

·      Research on relationship marketing strategies for AVEVA’s MARS product on the Chinese market in a Customer Relationship Management perspective

·      Research on the relative influence of cultural consideration and need of internal knowledge transfer in a headquarter’s decision about how it manages its overseas subsidiaries


2007-2008             Aalborg University                                                  Aalborg, Denmark

·      B.Sc. in Economics and Business Administration /
Bachelor i Erhvervsøkonomi HA (BSc)

·      Research on Gamesa’s strategy on the Chinese market in a Supply Chain Management perspective

·      Through screening of Chinese ship building industry carried out marketing strategies for Logimatic in the purpose of increasing number of customers on the Chinese market

·      Research on entry mode as well as expansion strategies for Carrefour on the Chinese market


2005-2007             University College of Northern Denmark (Scholarship) Aalborg, Denmark

·      Academy Profession Degree in Marketing Management / Markedsføringsøkonom (AK)

·      Various studies on International Marketing, Global Communication, Project Management, Financial Management, Micro and Macro-Economics, Supply Chain Management, Accounting and statistics as well as Danish/European business law/IT Design

·      Final project focuses on the privatisation of Chinese railway system in a strategic and financial perspective


2004-2005             Roskild Business College &
International Business College                                  Aabenraa, Denmark

·      One-year Preparatory Course for new Chinese students in Denmark

·      Awarded by a Certification in International Business

·      Various studies on Business English, Marketing, Accounting, Intercultural study and basic Danish.

Personal Skills

Computer skills:

·      Documentation: Word, Excel, PowerPoint, Outlook, Publisher, Adobe Acrobat Professional

·      Programming: Adobe Dreamweaver, Visual Basic

·      Multimedia: Vegas, Adobe Effects, Adobe Premier, Adobe Photoshop, Macromedia Flesh

Language skills:

·      Native Mandarin, Fluent English, Moderate Danish, Moderate Cantonese






Jelex Seafood A/S:

AVEVA Denmark A/S:

Brendelsig 9

DK-9370 Hals

Jens Elsnab

Sofiendalsvej 5A

DK-9200 Aalborg SV

Lars Ottensen

CML Investment ApS:

Jinshing Grill og Cafeteria ApS:

Jernbanegade 10

DK- 9800 Hjørring

Che Min Lee

Hjørringvej 40

DK-9400 Nørresundby

Hung Han Tang

Vrå maskinudlejning:


Vejby Sønderhede 3
DK-9760 Vrå

Torben Olesen




Saxophone player, Computer / Website building / Multimedia Design, Travelling, Cooking, Badminton